Chosen from 34 Flagler College design students’ submissions, the Tin Pickle Local Gedunk logo debuts
ST. AUGUSTINE, Fla. – A winner has been chosen from among thirty-four submissions from Flagler College Professor Natalie Stephenson’s design classes for a new food concept at the St. Augustine Lighthouse & Maritime Museum. Lauren Curtis’ torpedo design with nose art will be the logo for the Tin Pickle which is a snack counter in the newly-restored WWII Garage, recently unveiled during the Museum’s Grand Opening in September. The WWII Garage featuring the Tin Pickle Local Gedunk is one of two buildings in the Maritime Heritage Park depicting local WWII history. The second building in the WWII story is the Barracks for which the Museum is planning a restoration start date in December. The name was coined the Tin Pickle in early September and a joint project with Professor Stephenson’s class was launched soon after. As part of the design challenge, the project began with a visit to the Museum and the Tin Pickle to get an idea of setting, food offerings and goals for how the staff wanted to convey the local WWII history through this new food experience.
Museum spokesperson Tonya Creamer said, “We are excited to announce the official name – the Tin Pickle Local Gedunk. From the outset we knew we wanted it to be a fun, quirky and unique place to grab a bite to eat while visiting the Museum. The name is WWII slang, as is the tagline, Local Gedunk, meaning local snack counter. That portion of the name was suggested by our winning student designer, Lauren Curtis. She and the other students really took our design challenges head on in their design and tagline suggestions.” The logos were presented to Museum staff, eventually narrowing down the choices to four finalists: Sean Brunner; Caitlin Lopez; Lauren Curtis; Lisa Schweikert. In regards to the chosen design, Creamer said, “Lauren’s design really spoke to us and checked off all of our boxes. It uses the colors from our era buildings, has a 40s personality to it and also introduces to the visitors the Local Gedunk phrase which we hope will encourage conversation between the staff and visitors.” Curtis has already agreed to continue working with the Museum on further design needs as they develop materials relating to and for the Tin Pickle.
Students who participated in the collaboration project shared their thoughts on the process of working with a nonprofit client. One student, Caitlin Lopez, said, “It was a fun and unique experience to create a logo for this local community business. Having visited the Lighthouse many times in childhood, I was excited to try and create something for them, and interested in the changes that were occurring there. This design also came with many challenges that were fun to try and find a solution for: a tagline, the relationship of the Lighthouse to the eatery, what to call it, the historical context, etc. In the end, it is satisfying to create something for a local business that needed our help.”
The Tin Pickle is currently undergoing testing for its menu. It is open to the visiting public during normal Museum operating hours of 9 AM – 5 PM daily.
ABOUT THE ST. AUGUSTINE LIGHTHOUSE & MARITIME MUSEUM:
A pivotal navigation tool and unique landmark of St. Augustine for over 140 years, the St. Augustine Light Station is host to centuries of history in the Nation’s Oldest Port®. Through interactive exhibits, guided tours and maritime research, the 501(c)(3) nonprofit St. Augustine Lighthouse & Maritime Museum is on a mission to discover, preserve, present and keep alive the stories of the Nation’s Oldest Port® as symbolized by our working lighthouse. We are the parent organization to the Lighthouse Archaeological Maritime Program (LAMP) and an affiliate of the Smithsonian Institution. (StAugustineLighthouse.org)