Send this to 20 friends and the Lighthouse will get a pony for every share…
We have all gotten those emails asking us to “continue the chain.”
Written inside is a funny story that, if shared, will bring you luck, love, or money. However, if you break the chain you will be met with opposite results. You might lose a shoe or your crush will never speak to you again. Though for the vast majority of us we take a look and then delete or depending on how funny it was we may send it to the next group. It has become a silly superstition that we share to brighten someone’s day. Though a century ago this was not the case.
In the summer of 1888, a school in Chicago decided to send out letters asking for support. The recipient of the letter was to send them a dime. That same person was then asked to make three copies of the letter and send those letters to their friends. Those friends send it to their three friends who then share it with their three friends before you know it; it has gone from three people to 273 people.
At the time, the population in Chicago was a little over one million. If each resident of Chicago sent in a dime the school would have $100,000. Similar campaigns were used to fund a memorial for the veterans of the Spanish-American War and a bike trail in Michigan, just to name a few. They came to be known as “Send a Dime” campaigns. While they did not make the original sender piles of money it did provide the world with a new marketing ploy.
As these letters started to veer away from money and focus on jokes and superstitions one such letter emerged. The exact date of the letter is unknown, however in 1947, several newspapers printed the letter because it was a chain letter of an entirely different kind.
A copy of this letter, signed by Tommy Manville, Artie Shaw, Errol Flynn, and Charlie Chaplin, is currently in our collection. The dark humored joke gained fame as it promised the recipient over sixteen thousand women. That is, provided that he sent a copy letter to five “tired” male friends. He was also instructed to “bundle up his wife and send her to the man whose name was on the top of the list.” Continue reading